What matters most extends far beyond the obvious effects. Recognizing these complexities proves important for teams planning to prepare adequately.

An important finding is highlighted by our reporting: what worked in the past may not work now or ahead.

Speed of adaptation matters more than perfection in execution.

What traditional thinkers overlooked is the pace of transformation. Starting with early pilots, the industry has seen rapid growth throughout emerging market.

Key Takeaways

• Emerging standards are transforming the manner in which companies approach data privacy.
• Conventional wisdom concerning performance need fundamental revision.
• Competitive advantage depends less on individual technologies and increasingly depends on strategic thinking.